Form of brand promotion that ties a brand to a meaningful cultural, social, athletic, or other type of high-interest public activity is known as:

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Even-related marketing ties a brand to a high-interest public activity, such as a cultural or athletic event, to promote the brand. Purchase-related marketing focuses on incentivizing customers to make a purchase, cause-related marketing involves supporting a social or environmental cause, and corporate-related marketing involves promoting the company's reputation and values.

Form of Brand Promotion That Ties a Brand to a Meaningful