What come in a variety of forms and are offered to retailers simply for purchasing the manufacturer's brand or for performing activities in support of the manufacturer's brand?

Question

Quizplus · Accepted Answer

Trade allowances are incentives given to retailers for purchasing the manufacturer's brand or for performing activities in support of the manufacturer's brand. These allowances come in various forms such as cash discounts, quantity discounts, and promotional allowances. Option B, C, and D are not correct as power transfers, sales promotions, and reward structures are not directly related to manufacturer-retailer relationships and incentives given for purchasing a manufacturer's brand.

What Come in a Variety of Forms and Are Offered