Process of studying the environment of the organization to pinpoint opportunities and threats is known as:

Question

Quizplus · Accepted Answer

Environmental scanning is the process of studying the external environment of the organization to identify opportunities and threats. It involves monitoring and analyzing trends, events, and changes in the political, economic, social, technological, and ecological factors that may affect the organization's operations and performance. The other options (A, C, D) are not valid terms for this process.

Process of Studying the Environment of the Organization to Pinpoint