Which of the following functional areas decides the product to be supplied and the customers to be served?
A) Engineering
B) Finance
C) Manufacturing
D) Marketing

Question

Quizplus · Accepted Answer

Marketing is responsible for identifying customer needs and preferences, deciding which products to offer and which target markets to serve. Engineering is responsible for product design and development, finance for managing financial resources, and manufacturing for production and operations.

Which of the Following Functional Areas Decides the Product to Be