The main benefit of a mass customization product design strategy is to:

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The main benefit of a mass customization product design strategy is to offer more product variety while keeping inventories low. This allows companies to meet the unique needs of individual customers while minimizing the costs associated with maintaining large inventories of finished goods. By customizing products at or near the point of sale, companies can also reduce the need for assembly of finished products, which can further streamline their operations and reduce costs. While mass customization strategies may also help companies sell high quantities of product to specific customer segments, this is not the primary purpose of such strategies. Achieving economies of scale in purchasing components is also not typically a major focus of mass customization strategies, as these strategies often rely on flexible manufacturing processes that can accommodate a wide variety of component types and configurations.

The Main Benefit of a Mass Customization Product Design Strategy