Pluto, a Footwear Company, Designs and Creates Sports Shoes for Children

Pluto, a footwear company, designs and creates sports shoes for children. Since most of Pluto's target market consists of children who are in school, Pluto's retailers agree to sell its shoes for a certain amount below the actual price on the products. The price that Pluto and its retailer agree to sell the sports shoes for is known as _____.

A) the value-based price
B) the loss leader price
C) the everyday low price
D) the manufacturer's suggested retail price
E) the reference price