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Tim, a Musician, Was Embroiled in an Online Dispute with an Airline

Question 83

Multiple Choice

Tim, a musician, was embroiled in an online dispute with an airline company. Tim alleged that his guitar was manhandled by the staff and therefore he set up a blog and released two videos in order to convince others not to use the airline. Which stage of the 4E framework is seen in this scenario?


A) Educate the customer
B) Excite the customer
C) Experience the service
D) Experience the product
E) Engage the product

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