_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between a salesperson and a prospective customer, allowing for personalized persuasion and information exchange to influence purchase decisions. Advertising, direct marketing, public relations, and sales promotion may also be used to influence purchase decisions, but they do not involve direct two-way communication between a buyer and seller.

_____ Is the Two-Way Flow of Communication Between a Buyer