What Is the Argument for Standardizing Marketing Strategies Across Cultures

What is the argument for standardizing marketing strategies across cultures?

A) Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.
B) A common brand name, packaging, and communication strategy cannot be used successfully for multiple products.
C) Communication capabilities and transport systems are standardized across nations.
D) The currencies of the different nations rise and fall together.
E) The effects of globalization are not as widespread as researchers indicate.