_____ is a communication used to prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle.

Question

Quizplus · Accepted Answer

Reminder advertising is a communication tool used to remind customers of a product's existence, benefits, and the need for its repurchase, especially for products that have already gained market acceptance and are in the maturity stage of their life cycle. The focus of reminder advertising is not to persuade or inform but to keep the product in the minds of consumers, so they will continue to buy it.

_____ Is a Communication Used to Prompt Repurchases, Especially for Products