Pluto Inc. runs a television and radio advertising campaign which involves several celebrities with the aim of creating a emotionally appealing to its customers. In this scenario, Pluto Inc. is using _____ media.

Question

Quizplus · Accepted Answer

Mass media refers to channels of communication that reach a large audience, such as television and radio. The use of celebrities in the advertising campaign suggests a widespread and emotionally appealing message aimed at the general population, which is characteristic of mass media.

Pluto Inc Runs a Television and Radio Advertising Campaign Which Involves