_____ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.

Name: _____ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Emotional appeal targets the emotions and desires of consumers rather than their practical needs or logical reasoning. It is intended to create an emotional association with the product or service, leading to a stronger connection and preference for the brand.

_____ Appeal Aims to Satisfy Consumers' Sensitive Desires Rather Than