Which of the following is true of the standardized marketing approach?
A) It is losing its relevance in an increasingly globalized marketplace.
B) It is not profitable to maintain a standard product across increasingly diverse cultures.
C) It can work well for some, but not all products.
D) It is very expensive in terms of advertising and other marketing costs.
E) It does not work well for multi-functional products.
Correct Answer:
Verified
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