Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.
A) compensatory decision
B) multi-attribute
C) noncompensatory
D) conversion
E) weightage
Correct Answer:
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