_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

Question

Quizplus · Accepted Answer

Market positioning involves defining the 4P variables (product, price, promotion, and place) in a way that creates a unique and desirable perception of the product in the minds of target customers, in relation to competitors. This helps the company establish a clear market position and competitive advantage.

_____ Involves a Process of Defining the 4P Variables So