Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

Question

Quizplus · Accepted Answer

The store is considering the substantialness criterion, which refers to the size and purchasing power of the target market. The study showed that the number of prospective customers was likely to be low, indicating that the market may not be substantial enough to justify opening a brick and mortar store. The other criteria (identifiability, reachability, profitability, and responsiveness) may also be important, but are not mentioned in this scenario.

Jim's Book Store Sold Management Textbooks Online to University Students