Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.

Question

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Fly Air is using loyalty segmentation, which involves dividing customers based on their level of loyalty or frequency of using the service. The airline is providing exclusive services to customers who use their airline more than 20 times a year.

Fly Air, Provides Exclusive Services Such as Guaranteed Tickets, Upgrades