MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

Question

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The data collected and presented by Am Research would be known as syndicated data. This is because market research firms such as Am Research specialize in collecting and analyzing data on a particular industry or market sector, and then making that data available for purchase by other companies who wish to use it to inform their own business decisions. The data collected by Am Research would therefore be considered syndicated data, which is data that has already been gathered and analyzed by a third-party provider and is available for purchase by other organizations.

MN Corp, a Retailer, Wished to Open a New Store in in a Suburb