X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

Question

Quizplus · Accepted Answer

Since X-Pert Bikes is entering the Indian market for the first time and Indian consumers are not familiar with the brand or its products, the company should aim to build brand awareness first. This will allow the company to introduce itself and its products to potential customers and create a foundation for future marketing efforts. Once the brand is established, the company can focus on building other aspects such as brand loyalty and brand parity.

X-Pert Bikes Sells Bikes for People of All Ages