Filz, a consumer electronics manufacturer, wants to produce a new line of eco-friendly ACs to tap into the segment of customers who make environmentally conscious decisions. It asks the R&D team to come up with a suitable technology to facilitate the production of eco-friendly ACs. Which of the following stages of product development has be exemplified in this scenario?
A) Evaluation of results
B) Idea generation
C) Product development
D) Market testing
E) Concept testing
Correct Answer:
Verified
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