_____ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Question

Quizplus · Accepted Answer

Brand dilution occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold, and it can lead to a decline in brand equity. For example, if a luxury fashion brand were to start selling low-priced, low-quality items, this could dilute the perception of luxury and quality associated with the original brand.

_____ Occurs When the Brand Extension Adversely Affects Consumer Perceptions