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To Further Improve Customer Loyalty, an Investment Service Organization May

Question 78

Multiple Choice

To further improve customer loyalty, an investment service organization may effectively use which of the following strategies?


A) A lost-customer analysis II. Free lessons for customers on how to make wise investments III. A customer panel to determine acceptability of a free quarterly newsletter highlighting the lives of long-term investors IV. Direct computer access to market information and investment analysis data for high-value customers
B) I and III only
C) I, II, III, and IV
D) II, III, and IV only
E) I only

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