The best use of the cost of lost banking customers is to:

Question

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Comparing the cost of lost customers with the cost of obtaining new customers can help determine whether efforts should be focused on customer retention or acquisition. This allows for a strategic approach to be taken, rather than simply trying to entice lost customers back without understanding the cost-effectiveness of this approach. Comparing the cost of lost customers over different accounting periods (A) may provide some insight into trends, but it doesn't necessarily provide actionable information. Reprimanding employees (C) does not address the underlying issue and may even harm employee morale. Justifying an initiative to contact lost customers (D) may be a valid approach, but it should be based on a cost-benefit analysis like the one described in option B.

The Best Use of the Cost of Lost Banking Customers