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Managerial Economics and Business Strategy Study Set 1
Quiz 11: Pricing Strategies for Firms With Market Power
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Question 101
Multiple Choice
If the profit-maximizing markup factor in a six-firm Cournot oligopoly is 3,what is the corresponding market elasticity of demand?
Question 102
Multiple Choice
Consider a monopoly facing a demand structure where the price elasticity of demand is −1.25.The optimal markup factor is:
Question 103
Multiple Choice
You are the manager of a gas station and your goal is to maximize profits.Based on your past experience,the elasticity of demand by Ohioans for a car wash is −3,while the elasticity of demand by non-Ohioans for a car wash is −1.5.If you charge Ohioans $9 for a car wash,how much should you charge a man with a Kentucky license plate for a car wash?
Question 104
Multiple Choice
Suppose you are the marketing manager for Fruit of the Loom.An individual's inverse demand for Fruit of the Loom women's underwear is estimated to be P = 25 − 3Q (in cents) .If the cost to Fruit of the Loom to produce an item of women's underwear is C(Q) = 1 + 4Q (in cents) ,compute the number of women's underwear items that should be packaged together.
Question 105
Multiple Choice
A monopoly produces widgets at a marginal cost of $20 per unit and zero fixed costs.It faces an inverse demand function given by P = 100 − 4Q.What are the profits of the monopoly in equilibrium?
Question 106
Essay
You are the only pharmacist in a small town; the next closest drugstore is 50 miles away.The population in your town consists of young farmers and older retired families.You have noticed that the young farmers are less sensitive to price changes than the retired population.Specifically,you have found that the working population has an own price elasticity of demand of −2 and the retired farmers have an own price elasticity of −4.How can you use this information to your advantage?
Question 107
Multiple Choice
During spring break,students have an elasticity of demand for a trip to Las Vegas of −5.How much should an airline charge students for a ticket if the price it charges the general public is $660? Assume the general public has an elasticity of −3.
Question 108
Multiple Choice
Suppose you are the marketing manager for Fruit of the Loom.An individual's inverse demand for Fruit of the Loom women's underwear is estimated to be P = 25 − 3Q (in cents) .If the cost to Fruit of the Loom to produce an item of women's underwear is C(Q) = 1 + 4Q (in cents) ,compute the profit Fruit of the Loom will earn by charging the optimal block price.
Question 109
Multiple Choice
Suppose P = 60 − 3Q is the market demand function for a local monopoly.The marginal cost is 2Q.If fixed costs are zero and the firm engages in two-part pricing,the most profits the firm will earn is: