An ad agency creates two ads for a particular car. One stresses the car's safety and gas mileage, while the other simply shows how fun it is to drive. The first ad relies on the _____ route to persuasion; the second, on the _____ route.

Question

Quizplus · Accepted Answer

The first ad uses the central route to persuasion by focusing on the car's features and benefits, such as safety and gas mileage, which require thoughtful consideration. The second ad uses the peripheral route by appealing to emotions and the enjoyment of driving, which doesn't require detailed processing of information.

An Ad Agency Creates Two Ads for a Particular Car