An Advertising Agency Creates Two Television Commercials for a Range

An advertising agency creates two television commercials for a range of kitchen and laundry appliances. Commercial A emphasizes the sleek styling of the appliances, whereas commercial B stresses their reliability and energy efficiency. Will the effectiveness of the two commercials vary as a function of the viewers' need for cognition?

A) Commercials A and B would be equally effective, regardless of the viewers' need for cognition.
B) Commercial A would be more effective than commercial B, regardless of the viewers' need for cognition.
C) Commercial A would be more effective than commercial B for viewers with a low need for cognition, whereas commercial B would be more effective than commercial A for viewers with a high need for cognition.
D) Commercial B would be more effective than commercial A for viewers with a low need for cognition, whereas commercial A would be more effective than commercial B for viewers with a high need for cognition.