You are developing advertisements to promote a political candidate. One ad is a radio spot to be aired during "drive time," when listeners are stressed, distracted, and impatient. Another advertisement is a print ad to appear in national newspapers and business magazines. Based on this information, which of the following would you recommend?
A) Both the radio spot and the print ad should rely on peripheral route processing.
B) The radio spot should rely on peripheral route processing.
C) Both the radio spot and the print ad should rely on central route processing.
D) The print ad should rely on peripheral route processing.
Correct Answer:
Verified
Q2: Richard, a venture capitalist, funds budding entrepreneurs
Q3: An advertising agency creates two television commercials
Q4: Blanche is extremely interested in politics and
Q5: Fallon has an idea of what politicians
Q7: An ad agency creates two ads for
Q7: Which of the following is true of
Q8: Which of the following is true of
Q9: One forms an impression of another individual:
A)
Q11: Which of the following is true of
Q30: Unusually important characteristics that help one form
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents