A magazine publisher asks you to commit to a brief trial subscription. Having committed to the trial subscription, you may be more likely to buy a full year subscription. This exemplifies the _____ compliance technique.

Question

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The foot-in-the-door compliance technique involves getting someone to agree to a small request or commitment first, in order to increase the likelihood of them agreeing to a larger request later on. In this scenario, the brief trial subscription is the small request that the publisher hopes will lead to a full year subscription.

A Magazine Publisher Asks You to Commit to a Brief