An infomercial is aired on late-night TV that claims that the price of a product has been slashed for a special offer and now includes a bonus sample size of an adjunct to the product. This illustrates the _____ compliance technique.

Question

Quizplus · Accepted Answer

This scenario is an example of the "that's-not-all" compliance technique, where a person is more likely to comply with a request if additional incentives and bonuses are offered. The infomercial is using the bonus sample size as an additional incentive to persuade viewers to purchase the product.

An Infomercial Is Aired on Late-Night TV That Claims That