_____ occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message.

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Peripheral route processing occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message, such as the attractiveness, credibility, or likeability of the source of the message, or the emotional appeal of the message. In contrast, central route processing occurs when people are persuaded on the basis of the logic, evidence, and quality of the content of a persuasive message. Cognitive dissonance refers to the discomfort or mental conflict that people experience when their beliefs, attitudes, or behaviors are inconsistent with one another, and may lead them to change one or more of these to reduce the dissonance. Logical conclusion refers to the process of making a reasoned judgment or decision based on evidence and reasoning.

_____ Occurs When People Are Persuaded on the Basis of Factors