An ad agency creates two ads for a particular car.One stresses the car's safety and gas mileage; the other simply shows how fun it is to drive.The first ad relies on the _____ route to persuasion; the second,on the _____ route.

Question

Quizplus · Accepted Answer

The central route to persuasion involves logical arguments and evidence (as in the ad stressing safety and gas mileage), while the peripheral route relies on superficial or emotional appeals (as in the ad showing the car being fun to drive).

An Ad Agency Creates Two Ads for a Particular Car