On late-night TV,you see an infomercial claiming that the price of the product has been slashed for a special offer and now includes a bonus sample size of something that is in adjunct to the product.This illustrates the _____ compliance technique.

Question

Quizplus · Accepted Answer

The "that's-not-all" compliance technique is when a person is offered a deal that is then improved upon by adding more incentives or bonuses, like in the infomercial example given. The price reduction and bonus sample are both incentives to get people to comply with the offer.

On Late-Night TV,you See an Infomercial Claiming That the Price