RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis. Within which of the following aspects of the SWOT analysis would RRR include its customer database?
A) Opportunity
B) Threat
C) Weakness
D) Strength

Question

Quizplus · Accepted Answer

The customer database is a valuable asset that provides insights into customer behavior and preferences, making it a strength for the company.

RRR Is an Insurance Company Which Maintains an Extensive Database