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A Company Is a Four-Year Old Start-Up Running on Venture

Question 141

Multiple Choice

A company is a four-year old start-up running on venture capital investment. Its initial assumption of a $2 billion market for its product has shrunk to a $50 million market. Which of the following strategies is NOT a strategy that would be deliberated during the strategy development phase of the strategic planning process?


A) Plan to expand the capability of the R&D team to add value addea skill and knowledge to the company
B) Decide to move into a new market place
C) Evaluate potential merger and acquisition candidates to expand product mix and create a healthier income stream
D) Reduce the number of different versions of the product into three main product lines

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