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Blue Water Publication Is Planning to Sell Its Books Solely

Question 23

Multiple Choice

Blue Water Publication is planning to sell its books solely through its Web site BlueWaterbooks.com.By doing so,it ceases to require wholesalers and retailers.This is an example of:


A) disintermediation.
B) backward compatibility.
C) value added reselling.
D) bundling arrangement.

Correct Answer:

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