Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A) It's the conversion rate for ads in the Google Content Network.
B) It's the cost of conversions that have happened after a user saw Bob's ad online.
C) It's the number of conversions that have happened from a video ad.
D) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

Question

Quizplus · Accepted Answer

View-through conversion tracking measures the number of conversions that occur after a user sees an ad but does not click on it. This helps advertisers understand the impact of their display ads on conversions.

Bob Is Reviewing His Google AdWords for the Google Content