Question 1

Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube, after reviewing her ad and .swf video has rejected the animation because the frames per second exceeds their requirements for the .swf video. What is the maximum frames per second YouTube allows for .swf animations that are launched through the masthead ad?

Accepted Answer

The answer of Jenny has created a masthead ad that...

Question 2

Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?

Accepted Answer

The answer of Your customer wants you to create a...

Question 3

What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

Accepted Answer

ROI (Return on Investment) is the term used to measure the profit made from advertising compared to the amount spent on that advertising.

Question 4

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of

Accepted Answer

The size for a watch page companion ad for an expandable YouTube video ad is 300x250 pixels.

Question 5

Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

Accepted Answer

The answer of Google wants to make certain that Google...

Question 6

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

Accepted Answer

Google does not list selling items in an auction-style format using Google Checkout as a primary benefit of YouTube for users.

Question 7

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?

Accepted Answer

Verify that the conversion code is set up correctly to ensure conversions are being tracked. Check the ad creative and landing page to ensure they are aligned and relevant to encourage conversions.

Question 8

Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?

Accepted Answer

Google AdWords can use in-stream video ads in online games.

Question 9

You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this

Accepted Answer

Mary can use her existing Google AdWords account to place ads on YouTube without needing a separate YouTube account, as certain ad types can be managed directly through Google Ads.

Question 10

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

Accepted Answer

In-stream ads are typically video ads that play before, during, or after video content, such as those shown at the end of a video.

Question 11

Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

Accepted Answer

Automatic bidding campaigns cannot use ad scheduling because the system automatically optimizes the timing of ad displays to maximize clicks within the set budget.

Question 12

Why is it important for a Google AdWords ad on the Google Content Network to be marked as Family Safe?

Accepted Answer

Many Google Content Network partners have policies that only allow family safe ads to ensure that their content remains appropriate for all audiences.

Question 13

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

Accepted Answer

View-through conversion tracking measures the number of conversions that occur after a user sees an ad but does not click on it. This helps advertisers understand the impact of their display ads on conversions.

Question 14

Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google

Accepted Answer

A large keyword list can lead to ads appearing on irrelevant sites, as the keywords may match content that is not directly related to the business.

Question 15

Tom has created a new ad for his campaign but he's not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn't showing in results. Where can Tom access the Ads Diagnostic Tool?

Accepted Answer

The answer of Tom has created a new ad for...

Question 16

Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each search of the Google Wonder Wheel, how many related topics will Google generate for Holly?

Accepted Answer

The Google Wonder Wheel typically generates eight related topics for each search.

Question 17

You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?

Accepted Answer

In-video ad overlays appear as a semi-transparent overlay on the bottom 20% of the video player.

Question 18

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

Accepted Answer

The Google Content Network allows for niche placements, which would be ideal for Jeffrey's small but dedicated audience.

Question 19

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Accepted Answer

YouTube allows video ads to be up to ten minutes long, but it is generally recommended to keep them under two minutes for better viewer engagement.

Question 20

Examine the image below: What tool is being used in the image?

Accepted Answer

The answer of Examine the image below: What tool is...

Exam 1: Google AdWords: Display Advertising