Question 1

Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

Accepted Answer

Brad should create a separate campaign for each language and target the best location for the ad to ensure the ads appear in the appropriate languages.

Question 2

You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

Accepted Answer

According to Google, users spend about 5 percent of their time on search sites like Google.com, with the majority of their time spent on other types of web content.

Question 3

Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best method that Kenny can use to target his video?

Accepted Answer

Targeting by language is the best method to ensure that the video reaches Spanish-speaking people, regardless of their location or demographics.

Question 4

Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

Accepted Answer

The answer of Kelly is a Google AdWords manager for...

Question 5

You want to create a background image for an expandable YouTube video ad. What is the size of the static background image that YouTube requires for the expandable YouTube video ad?

Accepted Answer

The required size for a static background image for an expandable YouTube video ad is 950x500 pixels.

Question 6

Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

Accepted Answer

The answer of Gareth has created a new video advertising...

Question 7

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

Accepted Answer

The size of a watch page companion ad that YouTube requires for an expandable YouTube video ad is 300x250 pixels.

Question 8

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Accepted Answer

YouTube allows video ads to be up to ten minutes long, but it is generally recommended to keep them under two minutes for better viewer engagement.

Question 9

Terry wants to create a YouTube ad for her company, but she wants to use location-based targeting the ad based on location. In YouTube, what term is assigned to such targeting?

Accepted Answer

Geo-targeting is the term used for targeting ads based on the geographic location of the audience.

Question 10

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

Accepted Answer

The average position metric for YouTube ads is not applicable in the same way as it is for search ads. If the ad is not a promoted video, the metric will default to "1".

Question 11

Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

Accepted Answer

Automatic bidding campaigns cannot use ad scheduling because the system automatically manages bids to maximize clicks within the set budget, and ad scheduling would interfere with this automation.

Question 12

Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

Accepted Answer

Google AdWords allows advertisers to target specific geographical locations and languages without any additional premium cost.

Question 13

Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

Accepted Answer

Contextual targeting involves selecting keywords related to the products or services, so ads appear on websites with related content.

Question 14

ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube. What metric will Jen want to create a report for?

Accepted Answer

The play rate metric will tell Jen how many times her promoted video ad has been played since it went live on YouTube.

Question 15

You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

Accepted Answer

Before making significant changes to a display campaign, it is recommended to wait until the campaign has accrued five or more conversions and 100 or more clicks per site to ensure there is enough data to make informed decisions.

Question 16

Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?

Accepted Answer

The conversion tracking code should be placed between the <body> tags on the webpage where the conversion takes place, such as a thank you or confirmation page.

Question 17

You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

Accepted Answer

Mary can use her Google AdWords account to place ads on YouTube without needing a separate YouTube account, as Google Ads allows for video ad placements on YouTube.

Question 18

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

Accepted Answer

Cost per click (CPC) is recommended because Ronnie's goal is to drive traffic from YouTube to his website, and CPC focuses on paying for actual clicks, which directly correlates with website visits.

Question 19

Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

Accepted Answer

A large keyword list can lead to ads appearing on irrelevant sites, as the keywords may match content that is not directly related to the business.

Question 20

You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task? Each correct answer represents a complete solution. Choose all that apply.

Accepted Answer

A) Track Website traffic trends: By tracking website traffic trends, you can see how your display ads are driving traffic to your website. This can help you understand the effectiveness of your ads and make adjustments as needed.C) Look at mouseover and interaction rate: Mouseover and interaction rate can give you insights into how people are engaging with your display ads. This information can help you understand what elements of your ads are most effective and make adjustments to improve their performance.D) Use conversion tracking: Conversion tracking allows you to track how many people who see your display ads take a desired action, such as making a purchase or signing up for a newsletter. This information can help you understand the effectiveness of your ads and make adjustments to improve their performance.

Exam 1: Google AdWords: Display Advertising