Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
A) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible
B) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
C) Robert's ad may be paused by Google because there's an abundance of keywords.
D) Robert will generate more sales.

Question

Quizplus · Accepted Answer

A large keyword list can lead to ads appearing on irrelevant sites, as the keywords may match content that is not directly related to the business.

Robert Has Created a Display Ad for His Business That