Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?
A) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the lower the price you pay for each.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
D) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad

Question

Quizplus · Accepted Answer

A higher Quality Score generally leads to a lower cost-per-click and better ad position, as it indicates the ad's relevance and expected performance.

Which One of the Following Statements Best Describes the Relationship