Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?
A) CPA bidding
B) CPM bidding
C) Manual CPC bidding
D) Automatic CPC bidding

Question

Quizplus · Accepted Answer

CPM (Cost Per Thousand Impressions) bidding is used when the goal is to build brand awareness, as it focuses on the number of times your ad is shown, rather than clicks or conversions.

Which Bidding Strategy Will You Use If You Are Focused