A "first page bid estimate" is based on the keyword's Quality Score and the:
A) Current search trends.
B) Past average click through rate (CTR).
C) Past average first page bid estimate.
D) Current advertiser competition.

Question

Quizplus · Accepted Answer

The "first page bid estimate" is influenced by the current advertiser competition, as it reflects the bid needed for your ad to appear on the first page of search results, considering the competition level for that keyword.

A "First Page Bid Estimate" Is Based on the Keyword's