Which best describes contextual targeting?
A) Themes of selected placements determine related websites where ads will appear.
B) Themes of keywords are matched to relevant content on websites where ads will appear.
C) Ads are targeted only to websites related to specific businesses.
D) Ads are targeted to groups of websites based on their site categories.

Question

Quizplus · Accepted Answer

Contextual targeting involves matching the themes of keywords to relevant content on websites, ensuring that ads appear on pages that are contextually related to the keywords.

Which Best Describes Contextual Targeting