If an advertiser improves the Quality Score of a keyword, this keyword may:
A) Be more likely to appear in bold when displayed in an ad
B) Automatically reset its match type to Broad
C) Earn the ad a higher average position
D) Receive fewer impressions on the Search Network

Question

Quizplus · Accepted Answer

Improving the Quality Score of a keyword can lead to a higher ad position because Quality Score is a factor in determining ad rank, which affects ad placement.

If an Advertiser Improves the Quality Score of a Keyword