How does contextual targeting work?
A) Websites outside of the Google Display Network are selected for keyword-matched placements.
B) Advertisers select individual websites on the Google Display Network to display their ads
C) Keywords are used to place ads on websites next to the content that matches the keyword
D) Text is used to place ads next to relevant website content without using keywords

Question

Quizplus · Accepted Answer

Contextual targeting works by using keywords to place ads on websites that have content matching those keywords, ensuring that the ads are relevant to the site's content.

How Does Contextual Targeting Work