An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?
A) Evaluate current landing page to determine if it is relevant to the ad.
B) Raise the campaign's budget to increase traffic to the site.
C) Remove any negative keywords to attract more relevant visitors.
D) Increase maximum cost-per-click (CPC) bids to improve Ad Rank.

Question

Quizplus · Accepted Answer

Evaluating the landing page ensures that it aligns with the ad and encourages conversions, addressing the issue of clicks without purchases.

An Advertiser Wants to Improve Return on Investment (ROI)