An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?
A) Decrease cost-per-click (CPC) and increase daily budget
B) Improve Quality Score and decrease cost-per-click (CPC)
C) Improve Quality Score and increase cost-per-click (CPC)
D) Decrease cost-per-click (CPC) and decrease daily budget

Question

Quizplus · Accepted Answer

Improving Quality Score and increasing cost-per-click (CPC) can enhance ad position, as Quality Score affects ad rank and higher CPC can outbid competitors.

An Advertiser Wants to Achieve the Top Position in Paid