An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:
A) Control keyword and ad text selection for paid ads.
B) Guarantee that the paid ads will appear on the first page of results.
C) Ensure their site is frequently evaluated by Google.
D) Control of the snippet found in the natural search listings.

Question

Quizplus · Accepted Answer

Running paid Google ads allows advertisers to have control over the keywords and ad text, which can complement their organic search presence and help target specific audiences or messages.

An Advertiser Who Appears Prominently in Natural Google Search Results