Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?
A) The ad group default bid
B) The duration of the ad campaign
C) Image ads are given ranking priority over text ads
D) Rich media ads are given ranking priority over text ads

Question

Quizplus · Accepted Answer

The ad group default bid is a factor that affects how an ad is ranked in the Google Content Network, along with the ad's past performance and landing page quality.

Larry Has Created an Ad Group That He's Indicated to Appear