You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?
A) There's no problem here - this is a great plan to share product information and keep prices low.
B) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
C) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
D) There is a problem here - video ads don't use the CPM method, only the CPC method.

Question

Quizplus · Accepted Answer

The CPM (Cost Per Mille) method charges advertisers for every 1,000 impressions, meaning the cost is incurred when the ad is displayed, regardless of whether the video is played or not.

You Are Managing a Google AdWords Campaign for Your Company